![]() What are the Main Platforms to Host Virtual Events Make sure all of your equipment is running smoothly and your speakers are prepared with rehearsals ahead of time. Another key to making sure an event is successful is to rehearse. You also need to considering investing in proper audio and visual equipment like microphones (you can find decent options from around $100 or more, depending on your needs), quality lighting (something as simple as a ring light works for smaller events), and cameras if a built-in computer camera isn’t enough to fully capture your event. All virtual events should have a reliable platform that has features to engage the audience and encourage them to participate. The attendee experience is very important. ![]() Virtual Event Elements that Are MandatoryĮven in our ever-increasingly digital age with virtual and hybrid events (what was life before Zoom?) Just because an event is held virtually doesn’t mean you can skip on the necessities. You can use these virtual events in your marketing strategy with this in mind. Markletic points out that this is particularly helpful to accelerate sales cycles, especially for B2B sales. Virtual events are quicker to set up: Although virtual events still take some planning ahead, they can be put together much quicker than in-person events. ![]() If your company plans to do a mix of in-person and virtual events, that means you can focus more of your money and resources on the bigger in-person events by cutting costs on virtual events. You’ll still need to invest in your virtual event to make it a success (this might include paying for talent and microphones, for example), but it will be exponentially cheaper than a large in-person event.
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